So, you've got an old phone and you're ready to sell it. The big question is: where do you go to get the best deal? It really comes down to what you value most. Are you after a quick, painless sale? Do you want the absolute maximum cash in your pocket? Or is sheer convenience your top priority?
Your answer will point you toward one of three main paths: online buyback services for speed, peer-to-peer marketplaces for the highest price, or direct trade-ins for ultimate simplicity. Each one strikes a different balance between what you get back and the effort you have to put in.
Comparing Your Phone Selling Options

Choosing where to sell your old phone doesn't have to be a headache. Once you grasp the key differences between your options, you'll be able to pick the right one for you with confidence.
And it’s a brilliant time to be selling. The UK's second-hand smartphone market is booming, as more people look for affordable and sustainable tech. In the second quarter of 2024 alone, this market grew by 7% year-over-year. Unsurprisingly, Apple devices are leading the pack, making up a massive 62% of that segment. If you're curious, you can explore more insights into the UK's used phone market.
To help you get started, let's break down the main options side-by-side.
Comparing Phone Selling Options at a Glance
This quick comparison table lays out the three primary methods for selling your old phone, highlighting their key strengths and best-use scenarios.
Thinking about what this means for you? It's pretty straightforward.
Key Takeaway: If your goal is to get the most money possible and you don’t mind putting in a bit of work, peer-to-peer marketplaces are almost always your best bet. But for a fast, guaranteed payment with zero fuss, online buyback services are tough to beat.
Now, let's dive deeper into each of these channels. We'll weigh up the pros and cons to give you a clear picture of what to expect, helping you lock in the best value for your old device.
Understanding Your Three Main Selling Options

Before you can figure out the best place to sell your old phone, you need to get your head around the main ways to do it. The UK's second-hand phone market is a massive, well-oiled machine, with specialist refurbishers, online marketplaces, and big retailers handling hundreds of thousands of devices every year. They've got the process of wiping them securely and getting them ready for a new owner down to a fine art. If you're curious about the scale of it all, you can read about the UK's second-hand market here.
Each of the three main options has its own pros and cons, suiting different people and priorities. Let's break them down to see which one makes the most sense for you.
Online Buyback Services
Think of services like Mazuma Mobile or musicMagpie as the professional middlemen of the phone world. Their entire business is built on making the process as quick and painless as possible. You pop your phone's details into their website, get an instant price, and then post it to them for free. Simple.
Once they have your phone, they take care of everything else – testing it, wiping your data properly, and getting it ready to sell on. Because they handle all the faff, their offer has to cover their own costs and leave them a bit of profit. This usually means you'll get less cash than if you sold it yourself, but you get a guaranteed price with zero hassle.
This route is ideal if you just want a fast, secure sale and aren't fussed about squeezing every last penny out of your old device.
Peer-to-Peer Marketplaces
This is the DIY option. Using a platform like eBay, Gumtree, or even Facebook Marketplace means you're selling directly to the person who's going to use it next. You’re in charge of the whole show: taking good photos, writing a compelling description, and dealing with questions from potential buyers.
The big upside? You cut out the middleman, which can mean earning 10-20% more than you'd get from a buyback service. But that extra cash comes with extra work and a bit of risk. You’ll have to navigate potential time-wasters, sort out postage, and handle any issues that might pop up after the sale. Plus, the price is never guaranteed, and most platforms will take a cut of your final sale price in fees.
This option is the best place to sell an old phone for pure profit, but only if you're prepared to manage the entire sales process yourself from start to finish.
Direct Trade-ins
Offered by the big names like Apple, as well as network providers like Vodafone or EE, trade-ins are all about convenience. It’s a brilliant option if you're already upgrading your phone with that same company.
It couldn't be simpler: they give you a value for your old phone, and that amount is instantly knocked off the price of your new one. For these companies, it's less about making money on your old handset and more about keeping you as a loyal customer. While it's incredibly straightforward, trading in nearly always gives you the lowest cash equivalent, and the "money" you get is tied to that one company.
How to Choose the Best Place to Sell Your Phone
So, you've decided to sell your old phone. The big question is: where? Choosing the right place isn't just about getting the most money; it's a balance between cash, convenience, and how much time you're willing to put in.
To figure out what's right for you, we need to properly compare the three main routes: online buyback services, peer-to-peer marketplaces, and direct trade-ins. Let's get into how each one stacks up.
Payout Value: The Bottom Line
For most of us, how much cash we get back is the deciding factor. The differences between your options here are pretty stark, and it all comes down to their business models.
If you’re chasing the highest possible price, a peer-to-peer marketplace like eBay is almost always your best bet. By selling directly to another person, you cut out the middleman and can often pocket 10-20% more than a buyback service would offer. The catch? That higher value isn't a sure thing. You have to price it right, and then you'll lose a slice to platform fees, which can climb as high as 12.9% for electronics.
Online buyback services give you a solid, upfront quote. It might not be the absolute top price you could get in a private sale, but it's guaranteed cash in your hand, as long as the phone is in the condition you said it was. This takes all the guesswork and risk out of the equation.
Direct trade-ins, whether with your network or a retailer, consistently offer the lowest cash-equivalent value. Their main goal isn't to give you top money for your old device; it's to lock you into an upgrade. Plus, the "payout" comes as store credit, not actual cash, so you can only spend it with them.
Speed and Convenience: How Much Effort Are We Talking?
The time and energy needed to sell your phone can vary wildly between these options. How much you value a hassle-free experience will really steer your decision.
For pure, effortless convenience, direct trade-ins are the clear winners. The whole process is built right into your upgrade. You get an instant valuation, and it's immediately knocked off the price of your new device. It’s one quick, seamless transaction that requires almost nothing from you.
Online buyback services are a very close second. They've polished their process to be incredibly straightforward: get a quote online in minutes, pop your phone in a pre-paid envelope, and wait for the money to land in your account. The whole thing is usually done and dusted in a few days with minimal fuss.
Peer-to-peer marketplaces are in a different league entirely when it comes to effort. They demand the most from you by a long shot. You're on the hook for everything: taking good photos, writing a compelling description, answering endless questions from potential buyers, dealing with payments, and then packing and posting it securely.
Security and Trust: Minimising Your Risk
Handing over a phone full of your personal data is a big deal. You need to trust that it's going to be handled properly.
Both online buyback services and direct trade-ins are highly secure choices. You're dealing with established businesses that follow strict, GDPR-compliant procedures for wiping data. You can rest easy knowing your personal information will be professionally and permanently destroyed.
When you sell on a peer-to-peer marketplace, the security burden falls entirely on your shoulders. Sure, you can do a factory reset, but that doesn't offer the same peace of mind as a certified data wipe. This route also opens you up to potential scams, payment arguments, and dodgy buyers, making it the riskiest of the three.
Side-by-Side Comparison of Phone Selling Channels
To help you see it all at a glance, this table breaks down how each option performs across the factors that matter most when you're making a decision.
Ultimately, there's no single "best" platform for everyone. If your goal is to squeeze every last penny out of your old phone and you don't mind putting in the work, a marketplace is the way to go. But for a secure, fast, and effortless sale with a guaranteed cash payment, online buyback services offer the perfect middle ground.
When to Choose Each Selling Method
Figuring out where to sell your old phone really comes down to what you value most. It’s not about finding one single "best" way, but the best way for you. Are you after the absolute top price, or do you just want it gone with zero fuss?
Your answer to that question will point you in the right direction. It's all about deciding whether your priority is cash, speed, or pure simplicity.
This decision tree gives you a quick visual guide, showing how what you want most leads you to the right selling method.

As you can see, each option involves a trade-off. It’s a straightforward way to see which service lines up with your main goal: getting the most money, the fastest sale, or the easiest process.
Choose Peer-to-Peer for Maximum Payout
If your number one goal is squeezing every last penny out of your old device, then a peer-to-peer marketplace like eBay is the way to go. This route is for people who don't mind putting in a bit of time and effort to earn 10-20% more than they would elsewhere.
This is the perfect choice for you if:
- You're happy to create a good listing, take some clear photos, and write a compelling description.
- You don’t mind fielding questions from potential buyers or sorting out the postage.
- You’re patient enough to wait for the right person to meet your asking price.
Think of it this way: you’re essentially acting as the shop yourself, cutting out the middleman to keep all the profit. If a little extra work for a much better return sounds like a good deal, this is your best bet.
Choose an Online Buyback Service for Speed and Simplicity
On the other hand, if a quick, guaranteed payment with minimal effort is what you're after, an online buyback service is your ideal match. This is the path for anyone who values their time and wants to skip the unpredictability of selling privately.
This is the perfect middle ground: you get a competitive cash offer without the hassle of selling it yourself. The entire process, from getting a quote to receiving payment, can be completed in just a few days.
Consider a buyback service if:
- You need cash in your bank account, fast.
- You want a fixed price locked in from the start, with no haggling.
- The idea of dealing with strangers, postage, and potential scams is a complete turn-off.
This method strikes a fantastic balance between a strong cash offer and ultimate convenience, which explains why it's such a popular option for so many people.
Choose a Direct Trade-in for Seamless Upgrades
A direct trade-in with a manufacturer like Apple or a network like Vodafone is unbeatable for convenience, but it really only makes sense in one situation: when you're upgrading with that same company.
Go down this route if:
- You’re already buying a new phone and want to sort everything out in one go.
- You’d rather have an instant discount on your new purchase than a higher cash payment later.
- You feel more comfortable dealing with a major, trusted brand for the whole process.
It’s definitely the least flexible option because you get store credit, not cash. But for a completely seamless upgrade experience, its simplicity is hard to beat.
How to Prep Your Phone for a Secure Sale

Before you start looking for the best place to sell your old phone, a little bit of prep work is essential. Taking a few key steps not only protects your personal information but can also seriously boost the cash offer you get, no matter where you sell it.
Think of it as a pre-sale MOT for your device. A clean, secure phone that comes with all its bits and pieces is far more attractive to any potential buyer.
First Things First: Secure Your Data
Our phones hold so much of our lives – photos, contacts, banking apps, you name it. The absolute number one priority is making sure none of that falls into the wrong hands. Before you do anything else, you need to ensure data security.
Start by backing up everything you can’t bear to lose. Cloud services like iCloud or Google Photos are perfect for this, but you can also just transfer your files to a computer or an external hard drive. Once you're 100% sure everything is saved, it's time to log out of all your accounts.
- On an iPhone: Head to Settings, tap your name at the very top, and scroll all the way down to sign out of your Apple ID. This is vital as it deactivates Find My iPhone.
- On an Android: Go into Settings > Accounts, then find your Google account and any others you're signed into and remove them.
The Most Important Step: After backing up and signing out, perform a full factory reset. This wipes everything—your data, settings, and apps—and returns the phone to the state it was in when it came out of the box. You'll usually find this under Settings > General > Reset (iOS) or System > Reset Options (Android).
Boost Your Phone’s Kerb Appeal
First impressions really do count, especially when you're trying to sell something. A phone that looks like it's been well looked after will always fetch a better price.
Give your device a good, thorough clean. A simple microfibre cloth is great for wiping down the screen and body to get rid of fingerprints and smudges. For the charging port and speaker grilles, a soft brush or even a wooden toothpick can gently clear out any trapped dust and lint.
And don’t forget the accessories! If you’ve still got the original box, charger, and headphones, get them all together. Selling a phone as a complete package can add 10-15% to its value, particularly on marketplaces where buyers love getting that 'like new' experience. These small details make your phone much more appealing and help you get the best price possible.
Still Have Questions About Selling Your Phone?
When you’re gearing up to sell your old phone, it's normal for a few last-minute questions to pop into your head. Getting these sorted can be the difference between a great price and a frustrating experience. Let’s walk through some of the most common things people ask.
Getting a handle on how your phone’s condition affects its value or how to stay safe online makes a huge difference. A bit of know-how at this stage will help you have a smooth, secure, and profitable sale.
How Much Does My Phone's Condition Really Matter?
Honestly? It's one of the biggest factors in what your phone is worth. No matter who you're selling to—a buyback service or an individual—they're going to assess its condition, and the price they offer will hinge on that grade.
Here’s a simple breakdown of what those condition grades actually mean in practice:
- New or Mint: The phone is still sealed in its original box, completely untouched. This is the top tier and will fetch the highest price.
- Good or Excellent: The phone works perfectly without any glitches. Cosmetically, it might have a few tiny signs of wear, like faint scratches you can only see by tilting it in the light, but nothing you'd notice when the screen is on.
- Fair or Average: The phone is fully functional but has clearly been used. Think noticeable scratches, maybe a few small dents or scuffs on the corners or back. There are no deep cracks or major damage, but it's not pristine.
- Broken or Faulty: This covers anything with a significant problem. We're talking cracked screens, a camera that won't focus, a battery that dies in an hour, or buttons that are stuck. The value takes a big hit here, but don’t throw it away—many places will still buy broken phones for spare parts.
A Word of Advice: Always be upfront about your phone's condition. A buyback company will inspect it the moment it arrives. If you've described it as "Good" but it's clearly "Fair," they'll just revise their offer downwards. Being honest from the start saves everyone time and avoids disappointment later.
How Can I Stay Safe on Marketplaces?
Selling on platforms like eBay or Facebook Marketplace can get you a great price, but it also means you have to be a bit more careful to avoid scams. You're in charge of your own security here.
A few simple rules will keep you safe. First, stick to the platform’s official payment system. Never, ever agree to a direct bank transfer or another off-platform method—they offer you zero protection if something goes wrong. Be sceptical of anyone offering more than your asking price or pressuring you to ship the phone before the payment has officially cleared.
And if you’re meeting a buyer in person? Always pick a busy, public place like a coffee shop or the lobby of a shopping centre. It’s also a good idea to bring a friend along.
When Is the Best Time to Sell My Phone?
Timing is everything. Selling at the right moment can seriously bump up how much you get. While all phones lose value over time, the most dramatic price drops happen immediately after a manufacturer releases a new model.
For instance, an older iPhone can lose as much as 15-20% of its value in the month after Apple unveils its latest handset. The sweet spot for selling is usually a few weeks before a big brand announcement—for Apple, that’s typically in September. This is when people are looking to offload their current device to fund an upgrade, so demand is high. Sell before the market is flooded with everyone else's old phones, and you’ll lock in a much better price.
Ready for a fast, fair, and secure way to get cash for your old phone? At EXE, we offer competitive prices that consistently beat high-street offers and make the entire process effortless with our convenient collection service. Get your free, no-obligation quote today.

